Why Facebook Wi-Fi should be on the hospitality industry’s wish list
Posted on 27th July 2021 at 10:13
It’s been a difficult year for the hospitality industry. Thanks to the pandemic, the coffee shops, bars, and restaurants have suffered erratic stops and starts. Now, hopefully, the UK has opened, and the hospitality industry can begin its revival.
For months, everyone has been cooped up at home reminiscing about the great times they had in their favourite restaurants or pubs. They simply haven’t been able to wait to go and grab the coffee or cake that they have been craving for months. While this is great for long-standing businesses and national chains, smaller and newer businesses might still be struggling.
Therefore, Facebook Wi-Fi could be a game changer.
What is Facebook Wi-Fi?
It isn’t unusual for a hospitality or retail outlet to provide their customers with free Wi-Fi. For customers it might be expected as though it is part of their service. Many restaurants or coffee shops have even been happy to supply internet to them for the cost of an email.
Facebook Wi-Fi works slightly different.
Any outlet who collects email address data in exchange for free internet could possibly send email marketing offers to their patrons. Facebook Wi-Fi, however, immediately lets all the online and connected friends of the customer know exactly where they are sitting.
In short, providing free Wi-Fi to your customers has become a powerful marketing tool.
How does Facebook Wi-Fi work?
James and Jenna come to your coffee shop for their usual coffee and cake and take a seat in your store. Whilst they are there, they want to catch up on social media, or read articles from the Guardian and enjoy a few minutes peace.
Unless they want to leak precious mobile data, they are going to want to use your internet. Not a problem, you have always provided your customers with great broadband. Only now you have Facebook Wi-Fi installed.
To access this, all they need to do is check-in on your Facebook page.
By checking-in, all of their friends can see where they are. James might have five online friends who now know that he is enjoying his morning coffee in your store.
Just by providing your customers with a simple service, they have become willing brand advocates and your business has reached new people, some of whom may not have been aware of you prior to this moment.
It can also be connected through Instagram
Facebook isn’t always the go-to social media tool for people though. It might be the biggest and most populated, but often people prefer to peruse the pictures and videos of Instagram.
So, as Jenna takes a picture of her large indulgent slice of red velvet sponge, she can connect to the internet by following your profile.
Your Facebook Wi-Fi installation is a great way to organically grow your online presence.
See more activity on your Facebook page
With more people connecting to your internet, you will see a significant rise in the engagement on your page. The more customers engage with your page, the wider your reach.
It also means that people will leave more reviews, take more pictures of the products you serve, and create a lot more user generated content for others to see.
And with more engagement, that means there are more analytics to help you understand the behaviours of your customers and how effective your social media presence really is.
Talk to us about installing Facebook Wi-Fi
If you are trying to put your venue on the map, then Facebook Wi-Fi will be a powerful tool. The more people that come to your store, the more people it will reach. The good news is that it is easy to install, and very cost-effective.
If you are interested in setting up Facebook Wi-Fi for your business and customers, please call us on 01327 300311.
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